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Consumer Behavior: Home


Used for:

  •   Behavior, Consumer
  •   Buyer behavior
  •   Decision making, Consumer

Narrower term:

  •   Boycotts
  •   Brand loyalty
  •   Consumer complaints
  •   Consumers' preferences
  •   Customer loyalty
  •   Impulse buying
  •   Willingness to pay

Broader term:

  • Human behavior

Related Term:

  •   Consumer profiling
  •   Market surveys


Consumer Behavior

Scope Note

Here are entered works on the decision-making processes, external factors, and individual characteristics of consumers that determine their purchasing behavior. Works on the selection and efficient use of consumer goods and services and on methods of educating consumers are entered under Consumer education.[]

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