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Green marketing   Tags: green marketing  

Last Updated: Jun 16, 2014 URL: http://libguides.dlsu.edu.ph/content.php?pid=481291 Print Guide RSS UpdatesEmail Alerts

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Terms

Scope note:

It is applied to consumer goods, industrial goods and services.

Used for :

  • Ecological marketing
  • Ecomarketing
  • Environmental advertising claims
  • Environmental consumerism
  • Environmental marketing
  • Green products-Marketing
  • Marketing-Environmental aspects

Broader terms :

  • Market strategy
  • Marketing

Narrower terms :

  • Eco-labeling

Related terms :

  • Consumer attitudes
  • Green products
  • Labeling
  • Natural foods industry
  • Natural products
  • Packaging
 

Title

Green marketing

 

 

Scope Note

It is applied to consumer goods, industrial goods and services.

 

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